In this section you will find some solutions I have delivered as a Creative Director, using technology as a medium to bring immersion and brand engagement, demonstrating product’s features in an interactive way.
There was a lot of expectation over the launch of the Generation X Civic for all the modifications applied to the design of the car.
The idea was to bring technology and immersion as away to enhance this feeling, showing the features of the car through an incredible Virtual Reality experience before its appearance.
After a special event made for Honda dealerships owners, on every brazilian Honda spot there was a small VR set installed for potential clients experience the new car. Along with the immersive aspect, the project intended to shorten the time spent by vendors explaining the features of the car. The video below shows more details:
The Honda VR Experience project was a success, which led the agency to its second VR project, this time with new challenges.
Honda was launching its new model, the W-RV, and once again it was required for the agency to produce an immersive VR experience. This time, the project demanded a connection between the user experience and the CRM data stored in web servers, so Honda would learn about how much the VR experience would be influencing the costumers to make the purchase.
The application required the development of a plugin that provided a Bluetooth link between two mobile devices. It was a complex and ground-breaking initiative related both to innovation and graphic excellence through VR.
It was a challenging project from the start. With budget and time limitations, the idea was to make the launch of Grunenthal´s new product Fortrat – an OTX supplement that prevents osteoarthritis - in a different way. It was a combined creative and logistics effort, generating more than 10.000 physicians reached through this campaign.
The VR experience was made through devices distributed to all sales representatives in the country, and the feedback was incredible - we even had to extend the rental of the devices so they could take the experience to new physician prospects.