As a Creative Director, Art Director or Motion Designer, I have worked with a diversity of agencies and brands, delivering graphic excellence, data-based relevance and a profound focus on the brand's impact to its target audience.
It is known that Brazilians love a good prank. April´s Fool was coming and we decided to launch a creative campaign considering all steps of conversion funnel.
We hijacked the home page of some important local news websites, making it look like literature characters came to life and was shown by the news in day by day situations.
The campaign had the presence of some big digital influencers from Brazil like Jovem Nerd, Sensacionalista and Gina Indelicada to promote the campaign.
The output was a considerable raise of brand awareness, followed by a medium term raise of app downloads through remarketing.
The challenge was to produce a short movie explaining in a casual way the features and benefits of Amazon´s product: Kindle Unlimited.
With restrict budget and time, a small team of illustrators, motion designers and a copywriter brought up an idea that soon became part of the identity of the product in Brazil.
Afterwards, this user was reached through remarketing by creatives clustered by interest.
We were at the verge of a bad season for travel insurances. Our research determined that intentions for travelling were low at the time which claimed for a more disruptive approach. Also, AGA brand wasn´t appealing to our target, it was the perfect time to test something new.
With the participation of a very talented creative team and the stand-up comedian Marco Zenni, we made a campaign showing casually what could go wrong when you´re not covered by a good insurance service.
The campaign was a success, both from creative and performance views, with contracts that reached the best sales in the whole year. After that, the client decided to raise the investment in the creative area of the agency, giving more autonomy to explore different approaches with the target.
Everybody likes a good story, specially if it helps you to understand how to be a part of an exclusive discounts club for Whirlpool products.
Placed at the home of the brand´s corporate landing page, the animation shows, step by step, how easy it is to become a member
Digital Performance proposal for Colored Pens Faber Castell
Motion design used to explain parallax effect and storytelling for Renova website.