About

Yves Caradec

I am a creative professional, originally from Brazil, with more than ten years of Art Direction, Motion Design and Innovation in Advertising and Marketing. 

In my career, I had the opportunity to work with significant clients from Brazil, the US, and Spain.  Brands such as Amazon, Honda, Itaú Bank, Allianz Global Assistance, Pfizer, Teva, Eurofarma, Aché, Grunenthal, Decathlon, Colegio Farmacéutico de Córdoba and many others. 

I tried to bring creative solutions and a technological one in everything I had contact with, mixing both universes to impact, communicate and entertain while focusing on the KPIs of each campaign. 

In many of the projects I collaborated with, I used innovative solutions to affect, inspire, and collect information from that experience or deliver it in a disruptive way. That became somehow a signature of how I used to work, mixing creativity with relevant data always when possible.

My last position – Creative Director in a digital marketing agency – required me to provide creative and strategic solutions intertwined with Media and BI teams’ data. I also provided insights for A/B testing campaigns, usability tests, and coordinating Virtual Reality and Innovation Projects that used different mediums to deliver its message. 

As a Creative Director and later as a business owner, it was also my role to look for opportunities with the team, the agency, and clients to expand the reach of the agency´s activities within each area. 

I am a hands-on professional with a proactive, humble, can-do attitude, who started to work early with frame-by-frame Animation, then progressed through Advertising agencies, Digital Marketing and Performance. In 2018 I decided it was the right time to take the big step towards an old dream: to live and work in Canada.